Unsubscribe · The Anti-SaaS

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Custom software for the working folk of small business America. Built in the room, owned by you.

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Still renting, every month$0

Sample stack at published list prices, labeled estimates.

00The verdict

SaaS isdead.

Small business America has been renting its own work back from software companies. We build it for you instead, and you keep it.

Rented, every year $227,424 Still rented after we build $10,548

Estimates from published list prices for typical tools at this size, with generic names. Your own audit uses your real bills. Our service fee is separate and not shown here.

LoginList / moAfter
00A to Z

Your business runs onA to Z.

No software company sells the whole alphabet. So you buy it one letter at a time, and pay for some letters twice. Tap the letters you pay for today. Unsubscribe covers all 26.

0companies
0logins
0bills a month
0letters paid for twice
1Unsubscribe

Companies are generic stand-ins. The count assumes a typical mix where some tools overlap.

00Who we are

Not the middle man.The whole job.

Vendor, reseller, consultant, integrator, support desk: every link in the usual chain sends you an invoice, and nobody in it has met your crew. With us, the people who map your business are the people who build it.

1

Audit

How your team really works, and every subscription you pay for.

2

Design

Software shaped to your business. We don't change how you run it.

3

Develop

Built live, in the room, with the people who'll use it.

4

Train

Your whole staff, plus one of your people as your in-house engineer.

5

Service

Running and improving for the rest of the year.

6

Yours

Proprietary software your business owns.

01Design philosophy

Built in the room,with the people who use it.

Your workflow first.

The software follows how your business already runs. You never bend your work to fit a tool.

Built in the room.

We develop live, with your foremen and office in the room, so what we build is what they meant.

Made for the field.

Big buttons for gloved hands, one tap where three used to be, and every screen in the language your crew speaks.

One system, one login.

A to Z in one place. One bill, one renewal date, one password.

You own it.

Your software, your data, your code. Nothing to return when the contract ends.

Built to last.

Permanent fixes over temporary ones, designed so you won't need to replace it in 20 years.

Rule 7

Trust is a dial, not a switch.

The handcuffs go on or off, crew by crew, and everyone is told which setting they're on.

Trust, then verify

Out-of-area clock-ins wait for a supervisor's OK.

Consent on every level: crews always know what's recorded.
01How a build goes

Reiterate untilnobody complains.

We put a base app in your crew's hands, ask your workers and managers what's wrong, change it, and ask again.

Dramatization with sample feedback. The test crew is a spread of your own people, about 5% of staff and never fewer than three.

02Support

Your developer isone text away.

No ticket. No support queue. No "we'll add it to the roadmap." You text the person who built it, and it ships.

Dramatization. Times are typical for small changes like these; bigger features are planned and scheduled with you.

02Try it

Type the feature you want.Tap the mockup.

Describe one thing your crew or office keeps wishing for. A working mockup builds below in about a minute, with sample data. Every button in it works.

0 / 600

Sample data only, and a starting point to talk through, not the finished feature. What you type is sent to our AI provider to build the mockup; we don't keep it.

Your mockup
Your mockup shows up here.Type a feature, or tap an idea.
02Barrier to entry

Every service in your industry.What it takes to start one.

The services you already offer are ticked. Open any one you don't, and you see what stands between you and selling it: the license, the gear, the cost and the time. Then one press builds the customer campaign to launch it.

1

Every service in your industry

Yours are ticked and highlighted. Each one you don't offer opens to its barriers to entry and a Build a customer campaign button.

2

A campaign in one press

An 8-page, letter-size customer ad campaign for the new service, ready for the owner to review.

A working example from Skill Builder, set up for a landscaping company. Costs are labeled estimates with their published sources; wages and prices are samples the owner replaces.

03Who we build for

Built forsmall business America.

Service businesses with crews in the field, roughly 20 to 150 people: big enough to feel the software bill, small enough that the owner still knows the crews by name.

You're a fit ifTick what sounds like your shop.

Landscaping, irrigation, snow, pest control, cleaning, HVAC, plumbing, electrical.

We're not for you if
  • You want someone to resell you more subscriptions.
  • You want a strategy consultant to change how you run your business.
  • Nobody on your team has time to tell us what's wrong.
04Timeline

From first meetingto year one.

Step one

A three-hour meeting

Free
  • Two of us, in person, with whoever you choose.
  • Your needs, live mock-ups and the terms, in one sitting.
  • If it's a fit, you sign and pay month one.
Month one

A working prototype

  • Development starts on working day 1.
  • You name your liaison by day 10.
  • A working prototype and the plan by day 20.
  • Binding 12-month terms signed at month end.
6 to 12 weeks

Build, ask, change, repeat

  • Built live with your leaders and senior foremen.
  • A test crew of your own people tries every round.
  • MVP halfway through. Then cutover.
Through month 12

Train and service

  • Your whole staff trained, in their language.
  • One of your people trained as your engineer.
  • Running and improving every month.
After year one

It's yours

  • You own the software outright.
  • Month to month after year one.
  • Or Perpetual Service from the people who built it.

Either side can walk away during the first month. After month one, both sides are committed through month 12; the only exits are gross negligence or a failure to deliver.

05The outcome

Four milestones.One goal you can't believe.

We set four milestones together at the start. Our bonuses pay out only when your subscription costs actually drop.

Halfway through setup

Minimal Viable Product

The first working version, with just enough to do the job, in your team's hands.

End of setup

Minimum Exceptional Product

The system runs your business, and the old subscriptions start getting cancelled.

Month six

Exceptional

The best software your team has ever used.

Month twelve

Above and Beyond

"I can't believe that it is possible. We are truly living in the future."

Unsubscribe · The Anti-SaaS

Stop rentingyour business.

Start with a free three-hour meeting. Bring your bills, your crew leads and your wish list.

[email protected] · Stow, Ohio

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